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Marketing and Brand Management

REBUILDING A BRAND

Comprehensive Rebranding of Classic Accessories. 

SWOT Analysis . Vision .  Mission Statement .

Key Differentiators . Redesigned Logo . Website .

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Differentiators
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Modern Collections
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Traditional Collections
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The Brand Behind "The Brands"

Brand Management of 12 sub brands

under the Classic Accessories corporate umbrella.


Patio Furniture Covers . Auto Covers . Dog Travel Accessories

Fly Fishing . Pontoon Boats . Power Sports . John Deere Licensed Products

John Deere Licensee Partnership

As the Director Of Marketing, I worked with all cross functional teams - Product Development, Sales, Creative Services, Marketing and the John Deere Corporate Licensing Group to execute the marketing and product launches for John Deere accessory products.

An extensive marketing program was targeted to over 2500
John Deere dealers through the corporate website, 
John Deere's Corporate Direct Mail Program and dealer trade shows
 
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  • Home
  • Brand Management
    • Branding
    • Branding Folio
    • Brand Defined
  • DIGITAL MEDIA
    • Digital Catalogs
    • Email Campaigns >
      • Emails
      • UW Creative Briefs
    • Websites
    • Product Launch
  • Print Media
    • Direct Mail
    • John Deere Flyers
    • Print Ads
    • UW EDP Executive Summary
  • Promotional Products
    • Microsoft
    • Microsoft Deck
  • Sales Support
  • Retail POP
  • Tradeshow