Marketing and Brand Management

REBUILDING A BRAND

Comprehensive Rebranding of Classic Accessories. 

SWOT Analysis . Vision .  Mission Statement .

Key Differentiators . Redesigned Logo . Website .

Differentiators

Modern Collections

Traditional Collections

The Brand Behind "The Brands"

Brand Management of 12 sub brands

under the Classic Accessories corporate umbrella.

Patio Furniture Covers . Auto Covers . Dog Travel Accessories

Fly Fishing . Pontoon Boats . Power Sports . John Deere Licensed Products

John Deere Licensee Partnership

As the Director Of Marketing, I worked with all cross functional teams - Product Development, Sales, Creative Services, Marketing and the John Deere Corporate Licensing Group to execute the marketing and product launches for John Deere accessory products.

An extensive marketing program was targeted to over 2500 John Deere dealers through the corporate website, John Deere's Corporate Direct Mail Program and dealer trade shows