Tamara Carey     E:  sedonaboiz@comcast.net      P:  425.941.3721

MARKETING MANAGEMENT AND RETAIL PROFESSIONAL                                                                                                                            
  • Results oriented product marketing with extensive experience in B2B and B2C markets.
  • Adept at digital marketing including: SEO, Google adwords, social media and direct email.
  • Entrepreneurial manager who thrives in fast paced, multi-tasking business environments.

PROFESSIONAL EXPERIENCE

KAYE-SMITH INC.          Renton, WA                                                    April 2014 - Present
Delivers full service solutions for branded merchandise, web applications and fulfillment,
statement processing, billing services, inventory management and direct mail marketing.

Branded Merchandise Program Manager                          
  • Create and manage promotional product marketing campaigns for top Seattle clients.
  • Manage multiple client company web stores, inventory levels and promotional product assortments.
  • Build and present ASI online product showrooms to showcase key product categories.
  • Utilize ESP online product search database to curate product selections and create client presentations.
  • Manage the print and graphic requirements needed to procure clients branded products with vendors.

BIS WEB DESIGNS          Maple Valley, WA                                     January 2010 - Present
Business Internet Solutions for small business owners.

Company Principle                                                      
  • Manage SEO and social media programs for client websites.
  • Create and manage Constant Contact direct email campaigns.
  • Managed CRM database for international publications and e-commerce.
  • Utilize Zoom online digital catalog solutions.

UW FOSTER SCHOOL OF BUSINESS          Seattle, WA             January 2012 - April 2013  
Executive Education Department

Manager Marketing And Business Development
  • Managed SEO, direct email marketing and google adwords for Executive Education website portal.
  • Improved Executive Education web portal ranking from page-20 to page-1 top 5 page position.
  • Responsible for CRM program management and business development opportunities.
  • Conference and trade show planning and execution.

CLASSIC ACCESSORIES, INC.          Kent, WA                               January 2005 - January 2010
Manufacturer of products that cover, protect and organize outdoor gear.  International
distribution of cover and organizational products to Lowes, Home Depot, Target, Cabelas.

Marketing Manager
  • Planned and executed corporate marketing strategy for B2B and consumer markets. 
  • 5 years of double digit annual sales growth.
  • Created and implemented company re-branding program – logo, website, print collateral.
  • Responsible for all touch point collateral: website, catalog, packaging, trade shows.
  • Led cross-functional teams:  product development, sales, graphics and marketing.
  • Responsible for the successful operation of 7 member graphic design team.
  • Increased John Deere corporate licensee sales from $ 500,000 to 3M in 4 years. 

SUN PRECAUTIONS, INC.          Everett, WA                                 March 2002 - October 2003
Specialty retailer of sun protective clothing and hats.  Worldwide marketing and sales via
​website, retail and direct mail catalog.

Manager - Retail Marketing And Operations
  • Managed retail sales, merchandising, replenishment and marketing programs.
  • Responsible for store merchandising strategy and design.
  • Created programs to build process efficiency into this entrepreneurial company.
  • Implemented online initiatives that increased doctor referral sales by 12%.
  • Team member for product design and product strategy.

MOLBAK’S          Woodinville, WA                                                     April 1999 - September 2001
Regional nursery and home decor retailer with $36M in sales. 

Marketing Manager (2000-2001)
  • Spearheaded comprehensive website development creating 114 informational web pages.
  • Increased visitor sessions by 98% and expanded average visit session time by 53%.
  • Created CRM database of 5,000 new visitors in three months.
  • Strategized and implemented successful advertising campaign, website and PR.
  • Increased print impressions by 112% from previous year.
  • Developed infrastructure to improve communication and budgeting.
  • Responsible for booth at Northwest Flower & Garden Show + 23% sales increase.

Merchandise Manager (1999-2000)
  • Executed strategic positioning, merchandising, visual presentation, advertising and shortage control.
  • Managed team with $26M sales responsibility for multi-site nursery and home deocr retailer. 
  • Achieved +3.8% to margin plan and +3.45 to sales plan 6 months after completion of training.
  • Reversed STD -3.0% sales drop in Woodinville store to +3.8% increase second season.
  • Increased gross margin by 4.7 points in 4 months from 41.9% to 46.6%
  • Spearheaded creation of annual sales and margin planning tool with company controller. 
  • Created multiple product promotions, which produced sales increases of +12 – 48%.  

EAGLEQUEST GOLF CENTER          Kent, WA                              March 1997 - March 1999
11 acre golf practice facility including 4,500 sq. ft. retail store and banquet facilities.
 
General Manager
  • Managed annual budget, sales, merchandising, marketing and site maintenance.
  • Produced increases of +22% total revenue and 32% retail sales.
  • Operated facility rated top 50 in nation for retail centers in this specialty.
  • Site selected by Nike for state of the art concept shop. 

MACY’S          Sacramento, CA                                                           April 1990 - January 1997
Full line department store with over 165,000 sq. ft. and $34 million in annual sales.

Store Manager (1995 – 1997)
  • Entrepreneurial P&L management of $34M retail department store.
  • Executed decisive team leadership for 10 managers and 150 store associates.
  • Increased sales fall 1996 to +11% against –7% division sales.
  • Produced number one shortage results in 84-store corporation with .5% shortage 1996.
  • Consistently achieved top 10 in customer shopping scores for Macy’s West.

Assistant Store Manager (1990 – 1995)
  • Achieved 5.7% increase in sales in 1992 ranking #2 in division and #6 in corporation.
  • Partnered with merchants to drive Liz Claiborne sales to +26.6% vs. company downtrend.
  • Developed merchant alliances creating + 4.3% in sales after 4 years of decreases.

EDUCATION

B.A. Degree:  Business - Retail Merchandising - San Diego State University

Leadership That Shapes The Future Certificate - UW Foster School of Business
Strategies For Effective Negotiations Certificate - UW Foster School of Business