Core Strenghts

               - Strategic Brand Management
               - Website Design Management
               - Social Media Integration
               - SEO Management
               - Entrepreneurial Enthusiast
               - Passionate Visionary
               - Creative Problem Solver
               - Tactical - Results Oriented
               - Process Efficiency
MARKETING AND RETAIL PROFESSIONAL      E:  [email protected]     P:  206.914.2350     PRINT RESUME                                                                                                                          
  • Results oriented product marketing professional with extensive experience in B2B and B2C markets.
  • Strong product launch process management from product inception to post launch evaluation and ROI.
  • Adept at taking technical product specification data and crafting benefit oriented messaging.
  • Creative marketing and retail professional who thrives in multi-tasking, fast paced business environments.   
  • Strong interpersonal skills, with ability to sell ideas up, down, and across the company.  
  • Tactical -makes things happen to drive the marketing and retail strategy.  
  • Builds effective teams focused on results and passion for the customer.

PROFESSIONAL EXPERIENCE

LUMICOR, INC.          Renton, WA                                                  April 2013 - November 2013
Manufacturer of architectural resin panels                                     

Marketing Manager
  • Responsible for company brand management
  • Plan and execute marketing of new product launches
  • Manage all media touch points:
           - Website
           - Social media
           - Email campaigns
           - Product packaging
  • Plan and execute trade shows

UW FOSTER SCHOOL OF BUSINESS          Seattle, WA                   January 2012 - April 2013  
Executive Education Department

Senior Manager Marketing And Business Development
  • Manage and maintain all media touch points for Executive Education Programs.
  • Responsible for CRM program management and business development opportunities.
  • Corporate liaison for Executive Development Programs throughout Puget Sound.
  • Conference and trade show planning and execution.

BISWEBDESIGNS          Maple Valley, WA                                      January 2010 - Present
Freelance Contract Internet Solutions

Principle
  • Created and maintain 20 websites.
  • Managed social media footprint for advertising and marketing initiatives.
  • Established and created international digital magazine.
  • Managed CRM database for international publications and e-commerce.
  • Created and managed online direct marketing campaigns.
  • Team member with international non profit organization.

CLASSIC ACCESSORIES, INC.          Kent, WA                               January 2005 - January 2010
Manufacturer of products that cover, protect and organize outdoor gear.  International
distribution of cover and organizational products to Lowes, Home Depot, Target, Cabelas.

Director Of Marketing
  • Planned and executed corporate marketing strategy for B2B and consumer markets. 
  • 5 years of double digit annual sales growth.
  • Created and implemented company re-branding program – logo, website, print collateral.
  • Responsible for all touch point collateral: website, catalog, packaging, trade shows.
  • Led cross-functional teams:  product development, sales, graphics and marketing.
  • Responsible for the successful operation of 7 member graphic design team.
  • Increased John Deere corporate licensee sales from $ 500,000 to 3M in 4 years. 

SUN PRECAUTIONS, INC.          Everett, WA                                 March 2002 - October 2003
Specialty retailer of sun protective clothing and hats with $8M sales and a nationally recognized
brand.  Worldwide marketing and sales via website, retail stores and catalog.

Manager - Retail Marketing And Operations
  • Managed store lease contracts and new store implementations.
  • Managed retail sales, merchandising, replenishment and marketing programs.
  • Responsible for store merchandising strategy and design.
  • Created programs to build process efficiency into this entrepreneurial company.
  • Implemented retail training program and a store management development program.
  • Implemented marketing initiatives that increased doctor referral sales by 12%.

MOLBAK’S          Woodinville, WA                                                April 1999 - September 2001
Regional Nursery and Home Decor Retailer with $36M in sales. 

Director Of Marketing (2000-2001)
  • Strategised and implemented successful advertising campaign, website and PR.
  • Increased print impressions by 112% from previous year.
  • Developed infrastructure to improve communication and budgeting.
  • Spearheaded comprehensive website development creating 114 informational web pages.
  • Increased visitor sessions by 98% and expanded average visit session time by 53%.
  • Established email database of 5,000 in three months.
  • Responsible for booth at Northwest Flower & Garden Show + 23% sales increase.

Merchandise Manager (1999-2000)
  • Executed merchandising, visual presentation, advertising and shortage control programs.
  • Managed and coached 8 divisional buyers. 
  • Implemented buyer training program and group training sessions.
  • Achieved +3.8% to margin plan and +3.45 to sales plan 6 months after training
  • Reversed STD -3.0% sales drop in Woodinville store to +3.8% increase second season.
  • Increased gross margin by 4.7 points in 4 months from 41.9% to 46.6%
  • Spearheaded creation of annual sales and margin planning tool with company controller. 
  • Created multiple product promotions, which produced sales increases of +12 – 48%.  

EAGLEQUEST GOLF CENTER          Kent, WA                              March 1997 - March 1999
11 acre golf practice facility including 4,500 sq. ft. retail store and banquet facilities.
 
General Manager
  • Managed annual budget, sales, merchandising, marketing and site maintenance.
  • Produced increases of +22% total revenue and 32% retail sales.
  • Operated facility rated top 50 in nation for retail centers in this specialty.
  • Site selected by Nike for state of the art concept shop. 

MACY’S          Sacramento, CA                                                   April 1990 - January 1997
Full line department store with over 165,000 sq. ft. and $34M in annual sales.

Store Director (1995 – 1997)
  • Entrepreneurial P&L management of $34M retail department store.
  • Executed decisive team leadership for 10 managers and 150 store associates.
  • Used collaborative management technique to create empowerment within team.
  • Increased sales fall 1996 to +11% against –7% division sales.
  • Produced number one shortage results in 84-store corporation with .5% shortage 1996.
  • Consistently achieved top 10 in customer shopping scores for Macy’s West.

Assistant Store Director (1990 – 1995)
  • Achieved 5.7% increase in sales in 1992 ranking #2 in division and #6 in corporation.
  • Partnered with merchants to drive Liz Claiborne sales to +26.6% vs. company downtrend.
  • Developed merchant alliances creating + 4.3% in sales after 4 years of decreases.

EDUCATION

B.A. Degree:  Business, Merchandising and Textiles - San Diego State University

Leadership That Shapes The Future Certificate - UW Foster School of Business
Strategies For Effective Negotiations Certificate - UW Foster School of Business