Rebranding of Classic Accessories . SWOT Analysis . Vision . Mission Statement . Key Differentiators . Redesigned Logo . Website .
Marketing Plan, Concept and Copy by Tamara . Graphic documents created by Design team I managed as the Director of Marketing.
Differentiators
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Modern Collections
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Traditional Collections
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Website Redesign
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The Brand Behind
"The Brands"
Brand Management of 12 sub brands under the Classic Accessories corporate umbrella.
Patio Furniture Covers . Auto Covers . Dog Travel Accessories
Fly Fishing . Pontoon Boats . Power Sports . John Deere Licensed Products
Fly Fishing . Pontoon Boats . Power Sports . John Deere Licensed Products
John Deere Licensee Partnership
As the Director Of Marketing, I worked with all cross functional teams - Product Development, Sales, Creative Services, Marketing and the John Deere Corporate Licensing Group to execute the marketing and product launches for John Deere accessory products.
An extensive marketing program was targeted to over 2500 John Deere dealers through the corporate website, John Deere's Corporate Direct Mail Program and dealer trade shows
An extensive marketing program was targeted to over 2500 John Deere dealers through the corporate website, John Deere's Corporate Direct Mail Program and dealer trade shows
